Hidden Persuaders: Are Subliminal Messages Controlling You?
Subliminal perception, a core element of hidden persuaders concepts subliminal messages, plays a crucial role in shaping consumer behavior. Vance Packard’s influential book, The Hidden Persuaders, brought these concepts to the forefront of public awareness. Marketing agencies, like Ogilvy & Mather, often explored techniques based on psychological insights, though the overt use of subliminal advertising […]