Pepsi Slogans Analyzed: What Makes Them So Iconic?
The **field of marketing** relies heavily on effective slogans, and **PepsiCo**, as a leading global beverage company, offers a compelling case study. The *efficacy of their campaigns* can be deeply understood through **semiotic analysis**, a methodology revealing hidden meanings and cultural resonance. These analytical frameworks, often employed by researchers at the **American Marketing Association**, allow […]